Hurrah for free trade!

I enter a supermarket and think to myself – thank God for free trade.
The isles of freedom. Shelves filled with endless possibilities. A wonderful sight. Lo and behold. Here I must be able to buy ethical goods. So many soft drinks. Pepsi, Coca-Cola … that’s it actually. I can’t believe it. 40 soft drinks, a whole rainbow of opportunity and yet they are all owned by either the Coca-Cola Company or PepisCo. Good thing monopolies are a thing of the past. So anyway, no soda for me. Let’s stick to the unhealthy section. I walk towards the cashier and viola, there are the chocolates. I happen to know that they are placed exactly there for a reason and that heavy research is put into where which chocolate should be placed to have the greatest effect. But since propaganda is a thing of the past and free trade is the new in, these placements can’t affect me. Neither can the advertisements of special offers and sexy-lady-for-happy-male-chocolate-consumer posters that hang everywhere. This is free trade and the choice is always mine. I am free and this is my world – trade. Let’s have a look at the Willie-Wonca amount of varieties. Nestlé, Cadbury’s, KraftFoods. Free trade is evidently better in the chocolate section – we have three brands. Oh, wait, I found a fourth one: Mars.
Let’s get some soup … Knorr and Kraft.
Cereals … Kraft, Nestlé, Kellogg’s.
The choices, the choices. What am I supposed to do? Which immoral multinational am I forced to support today? Did I say forced? This is free trade.