It struck me as I first saw Piccadilly Circus. It had struck me before, but it really struck me as I saw Piccadilly Circus. It wasn’t just the massiveness of the commercials in themselves that struck me, the exposure space or the fact that as an epileptic I felt vulnerable. What struck me was the power of the aesthetics. These advertisements were masterpieces in their own right, genius in a sense, almost perfect. Their aesthetic value is immeasurable – and without considering them beyond this one could almost call them art – yet that is exactly what they aren’t. Art must, in one sense or another be autonomous. Now, that is not to say that art exists in a vacuum. Art is dependent on a social, political and inter-textual (visual is perhaps better?) context. This however is not the essence of art, it is rather where art finds itself. Art is a form of communication where there is no clear definition – no conclusion that is given from the beginning. That is to say that there must be some form of interpretive space, some mystification, some form of dialogue. Art is hard to define, but if one agrees that at least one or two of the definitions listed above happen to be true, then one must agree that commercials cannot be art – no matter how aesthetically impressive they are.
The interpretive space in advertisements is closed, sealed – the message: BUY! Buy this product! There might be more to it than that, the advertisement in question might support a certain value, or a state of being, yet this can never be the point, it too is a path to the one and only interpretation which is the above stated. Following this there is no room for mystification – the observer cannot demystify the commercial. There is no dialogue – only a monologue, a monosyllable monologue. An aesthetic tour de force and a brand name, a logo – end.
I would further argue that for a creator of advertisements to be pretending to be creating art is immoral. For being an artist must, in all definitions, demand a maximum amount of freedom. If limitations are set on the form of expression, the message that can be conveyed or on the artist itself, then the would be artist has given in to a pressure that would reduce him from an artist to a highly skilled aesthetically minded hired labourer. Nohting wrong in that, just not art. To quote Albert Camus: "Without freedom, no art; art lives only on the restraints it imposes on itself, and dies of all others." The maker of a commercial has no expression – for he has no freedom to express. His job, for we must not pretend otherwise, is to make a product appear as sellable as possible. If his personal form of expression gets in the way of that, then the expression and not the product must suffer. That’s to say that the commercial can never be greater than the product in itself, it exists in a simple master and servant relationship where the advertisement has no real existence, no autonomous area, is in fact nothing without the product it represents. It is not it’s own idea, but rather a masterpiece in terms of being the conveyer of another idea.
In many ways commercials are for the capitalistic society what social realist “art” was for the Soviet state. Were they artists? Their job was to aesthetically portray a worldview, or ideology if you will, if by failing to do this they were rejected as “artists”. The same for advertisements. If the ad, however aesthetic it might be in itself, fails to sell a product, it itself is a failure. In fact a commercial film would be considered a failure if the sales didn’t increase, even if the very film itself won a palme d’or. In other words a commercial can be judged as an object in aesthetic terms, but not in artistic terms. Since the goal of the commercial is so set, the only “freedom” the maker has is on an aesthetical level. This, as Piccadilly Circus will demonstrate, is often done with great success, however they can never be appreciated beyond that, in an artistic sense.
Sunday, June 25, 2006
Thursday, June 22, 2006
Israel – apartheid state?
I have heard it argued by more moderate progressive thinkers that Israel is not an apartheid state, although the same political analysts are willing to concede that the Israeli politics in the occupied areas can be considered to have a character reminding of apartheid. I find this to be a highly interesting argument – though it is full of faults. If we accept this argument, that the policies in Israel proper are so radically different from those conducted in the occupied territories that the one is non-racist and democratic society, whilst the other is apartheid, then there are massive international political implications that must be considered. If one can apply this logic to Israel then it must be equally applied to all states, otherwise it becomes a case of double standard. Let us take the South African example, from whence the expression apartheid originated. Could one separate policies conducted in the townships and the Bantustans from those conducted in white South Africa? Or, was colonial Britain not colonial because the colonies existed outside Britain? Neither of these rhetorical questions can be answered in the affirmative. One cannot separate internal politics from foreign affairs when it comes to characterizing a state.
That aside – let’s consider the argument at large – is Israel an apartheid state? Well, let us consider some of the particulars. Does Israel apply racially discriminatory policies? Both yes and no. Israel, we must remember is, within its own borders, a democracy in which Arabs, Jews, Druzes and all other groups with citizenship have voting rights. In this there is no racism. If this was the case with the occupied territories as well, that is if all inhabitants of the occupied territories were equal, then it would be an occupation, but not apartheid. This however is not the case. Palestinians living in the occupied territories do not have the right to vote, yet Jewish settlers (many of whom don’t recognize the state of Israel) do. This would point in the direction of supporting the apartheid paradigm. Either everybody should have voting rights, or nobody should – in this case ones right to vote is determined by ethnicity.
Do all inhabitants of the occupied territories have equal rights to the use of the infrastructure? No. Certain roads are reserved for Israeli citizens, even if these citizens live in the occupied territories, in settlements of which some are deemed illegal by the very state that allows the settlers to use the roads while keeping Palestinians off them. Is water equally distributed? A quick glance at studies made by people like Sara Roy (an Israeli) will show how this is not the case, and that the water is unproportionatly reserved for Israeli’s. Does the army apply equal tactics when dealing with demonstrators independent of ethnicity? Not the case – shocked Palestinians watched as illegal settlers were evacuated. What shocked them was not the evacuation in itself – although it was politically shocking if we ignore the greater picture – but rather the fact that the IDF showed such care not to harm the demonstrators who had attacked the police, thrown acid at them and burned tires. A further look at studies made by Human Rights Watch and Amnesty International will show how Jewish torture victims don’t exist, yet torture occurs frequently towards Palestinian “terrorists”. On might claim that that is due to the fact that there are Palestinian terrorists, yet there are no Israeli terrorists. Not the case. If PFLP is a terrorist organization for having assassinated Tourism Minister Rehavam Ze'evi, an allegation I will not argue against, then so is the case with Rabin’s murderer. He however was not deemed a terrorist, but rather a criminal, a murderer, a fanatic. Why the difference in definition?
If Israel can be deemed to be conducting apartheid policies in any of the areas under their jurisdiction, then the state itself is apartheid. If the state of Israel wants to cede being apartheid then it must withdraw from the occupied territories. If this is the case, then the moderate progressives will be right – Israel is not apartheid, and the ex-occupied territories are not our internal affair. As it stands however the occupied territories are internal affairs and must be treated as such – policies there determine how one defines Israel proper.
That aside – let’s consider the argument at large – is Israel an apartheid state? Well, let us consider some of the particulars. Does Israel apply racially discriminatory policies? Both yes and no. Israel, we must remember is, within its own borders, a democracy in which Arabs, Jews, Druzes and all other groups with citizenship have voting rights. In this there is no racism. If this was the case with the occupied territories as well, that is if all inhabitants of the occupied territories were equal, then it would be an occupation, but not apartheid. This however is not the case. Palestinians living in the occupied territories do not have the right to vote, yet Jewish settlers (many of whom don’t recognize the state of Israel) do. This would point in the direction of supporting the apartheid paradigm. Either everybody should have voting rights, or nobody should – in this case ones right to vote is determined by ethnicity.
Do all inhabitants of the occupied territories have equal rights to the use of the infrastructure? No. Certain roads are reserved for Israeli citizens, even if these citizens live in the occupied territories, in settlements of which some are deemed illegal by the very state that allows the settlers to use the roads while keeping Palestinians off them. Is water equally distributed? A quick glance at studies made by people like Sara Roy (an Israeli) will show how this is not the case, and that the water is unproportionatly reserved for Israeli’s. Does the army apply equal tactics when dealing with demonstrators independent of ethnicity? Not the case – shocked Palestinians watched as illegal settlers were evacuated. What shocked them was not the evacuation in itself – although it was politically shocking if we ignore the greater picture – but rather the fact that the IDF showed such care not to harm the demonstrators who had attacked the police, thrown acid at them and burned tires. A further look at studies made by Human Rights Watch and Amnesty International will show how Jewish torture victims don’t exist, yet torture occurs frequently towards Palestinian “terrorists”. On might claim that that is due to the fact that there are Palestinian terrorists, yet there are no Israeli terrorists. Not the case. If PFLP is a terrorist organization for having assassinated Tourism Minister Rehavam Ze'evi, an allegation I will not argue against, then so is the case with Rabin’s murderer. He however was not deemed a terrorist, but rather a criminal, a murderer, a fanatic. Why the difference in definition?
If Israel can be deemed to be conducting apartheid policies in any of the areas under their jurisdiction, then the state itself is apartheid. If the state of Israel wants to cede being apartheid then it must withdraw from the occupied territories. If this is the case, then the moderate progressives will be right – Israel is not apartheid, and the ex-occupied territories are not our internal affair. As it stands however the occupied territories are internal affairs and must be treated as such – policies there determine how one defines Israel proper.
Wednesday, June 14, 2006
Hip-Hop: Busting the hegemony or normative capitalism
A philosophical thought piece on the nature of hip-hop.
Hip-hop has two natures, an intrinsic Janus-face if you prefer. I use the term Janus-face, because this two faceted nature is a set of diametrically opposed expressions. The first is the political face, made famous through such groups as Naughty by Nature, early
2Pac (2pacalypse now etc.). The other face, probably most famous of the two, is the social-pornographic face. Artists ascribing to this face would be the likes of Snoop Doggy Dogg, 50Cence etc. (Though I would like to argue that the first was indirectly political in his heyday.) I will argue that hip-hop was not always Janus-faced, but that there has been a transition of time. To paraphrase Theodor Adorno – art is political in its very nature, as it rises above the crowd and just is. It has no use, it is not a tool of capitalism and through its mere expression as art, it is dynamic, contrary to the norm and opposed to the hegemony. (The last term is Antonio Gramsci’s) In such a sense, early groups such as The Rock Steady Crew are political even though their lyrics are nothing as compared to blatantly political texts such as the modern: “they keep the 3rd world in a stagnant position / cause they profit by holding it down” or “it’s money makes money makes people act funny”, both by Roots Manuva. The point being that early hip-hop was political in its mere essence, whilst the hip-hop of today must be blatantly so in order to be termed political. The Rock Steady Crew, one of the first major hip-hop bands, could be called political because they, like early jazz before it, claimed a black expression – opposed to the norm, the popular music dominated by white artists. Their lyrics were anything but political – not only not political, they can best be described as naïve: “There’s a new headline, there’s a new sensation / Ev’rybody’s talking about the situation / Bodies in expression of music inspiration / Tell us when you feel it ‘cause we’re gonna rock the nation.” This was a clear statement, yet it was not political in classical terms. The message was – listen, we have our own expression and it’s coming your way. Popular music was never to be the same again. Would a brand new band with the same lyrics be considered political? The banality of the question reveals the answer. Some of the explanation in how Rock Steady Crew, despite of this, can be considered as a political band can be found in theories of the Other and Representation as found in the works of Edward W. Said. He attacks thinkers like Karl Marx for their idea that the Other cannot represent, it must be represented. The Rock Steady Crew in a sense opposes the Marxist doctrine and follows Said – here is “our” expression! In such a sense much of the early gangsta rap can be said to have been political - “Yeahhh so we gonna smoke an ounce to this / G's up hoes down while ya motherfuckas bounce to this. / Rollin' down the street smokin' endo sippin' on gin n juice / Laid back--with my mind on my money and my money on my mind” – can be said to have been an internal expression, a wake up call for “rich” Americans, where the “gangstas” expressed themselves. This is our life, we enjoy it, we’re more than mere statistics in your criminal records! As with Rock Steady Crew the “show” cannot be repeated, as with all art it has an effect in the now – an effect that phases out. Today 50Cence can write similar lyrics but he is 10-15 years too late. Now his expression is part of the grand musical industry – he has lost expressional credibility – he has become institutionalized so to speak. Now the same lyrics express what an average hip-hop fan expects. What is hip-hop without the guns, the tits and the crack? It’s all about money now, 50Cence cannot, in Adorno’s terms, rise above the norm – he is the norm. It is here that the implicit political context of “old school hip-hop” vanishes and modern artists are forced to be explicitly political in order to be considered political at all.
Perhaps this is not true for female hip-hop artists. Although women have always featured in hip-hop (the lead singer of Rock Steady Crew for example was a woman), they have usually played the role of a chorus or the subjects of the lyrics: “I got a pocket full of rubbers and my home boys do too / So turn off the lights and close the door / But for what--we don't love you hoes”. (Snoop Doggy Dogg) In this context it might therefore be considered to be political when artist such as Beyonce sing: “Tonight i'll be your naughty girl / I'm callin all my girls / We're gonna turn this party out / I know you want my body / Tonight i'll be your naughty girl / I'm callin all my girls / I see you look me up and down / And i came to party” The point here being, as with Snoop Doggy Dog and Rock Steady Crew, this could be considered a case of the “Other” representing itself. Tired of being the sexual theme of male hip-hop, female hip-hop singers are now “liberating” themselves, expressing their own sexuality. Sex is still the theme, being naughty is still a hip-hop virtue, but here it is the woman being naughty by her own nature, she runs the show and she brings her girls rather than having them being called on. Politics and art are temporal – what was political yesterday is no longer politics today, and what was art yesterday is capitalistic reproduction today. The hope for hip-hop must be that it is able to realize the nature of transition and always keep one step ahead of the music industry.
Hip-hop has two natures, an intrinsic Janus-face if you prefer. I use the term Janus-face, because this two faceted nature is a set of diametrically opposed expressions. The first is the political face, made famous through such groups as Naughty by Nature, early
2Pac (2pacalypse now etc.). The other face, probably most famous of the two, is the social-pornographic face. Artists ascribing to this face would be the likes of Snoop Doggy Dogg, 50Cence etc. (Though I would like to argue that the first was indirectly political in his heyday.) I will argue that hip-hop was not always Janus-faced, but that there has been a transition of time. To paraphrase Theodor Adorno – art is political in its very nature, as it rises above the crowd and just is. It has no use, it is not a tool of capitalism and through its mere expression as art, it is dynamic, contrary to the norm and opposed to the hegemony. (The last term is Antonio Gramsci’s) In such a sense, early groups such as The Rock Steady Crew are political even though their lyrics are nothing as compared to blatantly political texts such as the modern: “they keep the 3rd world in a stagnant position / cause they profit by holding it down” or “it’s money makes money makes people act funny”, both by Roots Manuva. The point being that early hip-hop was political in its mere essence, whilst the hip-hop of today must be blatantly so in order to be termed political. The Rock Steady Crew, one of the first major hip-hop bands, could be called political because they, like early jazz before it, claimed a black expression – opposed to the norm, the popular music dominated by white artists. Their lyrics were anything but political – not only not political, they can best be described as naïve: “There’s a new headline, there’s a new sensation / Ev’rybody’s talking about the situation / Bodies in expression of music inspiration / Tell us when you feel it ‘cause we’re gonna rock the nation.” This was a clear statement, yet it was not political in classical terms. The message was – listen, we have our own expression and it’s coming your way. Popular music was never to be the same again. Would a brand new band with the same lyrics be considered political? The banality of the question reveals the answer. Some of the explanation in how Rock Steady Crew, despite of this, can be considered as a political band can be found in theories of the Other and Representation as found in the works of Edward W. Said. He attacks thinkers like Karl Marx for their idea that the Other cannot represent, it must be represented. The Rock Steady Crew in a sense opposes the Marxist doctrine and follows Said – here is “our” expression! In such a sense much of the early gangsta rap can be said to have been political - “Yeahhh so we gonna smoke an ounce to this / G's up hoes down while ya motherfuckas bounce to this. / Rollin' down the street smokin' endo sippin' on gin n juice / Laid back--with my mind on my money and my money on my mind” – can be said to have been an internal expression, a wake up call for “rich” Americans, where the “gangstas” expressed themselves. This is our life, we enjoy it, we’re more than mere statistics in your criminal records! As with Rock Steady Crew the “show” cannot be repeated, as with all art it has an effect in the now – an effect that phases out. Today 50Cence can write similar lyrics but he is 10-15 years too late. Now his expression is part of the grand musical industry – he has lost expressional credibility – he has become institutionalized so to speak. Now the same lyrics express what an average hip-hop fan expects. What is hip-hop without the guns, the tits and the crack? It’s all about money now, 50Cence cannot, in Adorno’s terms, rise above the norm – he is the norm. It is here that the implicit political context of “old school hip-hop” vanishes and modern artists are forced to be explicitly political in order to be considered political at all.
Perhaps this is not true for female hip-hop artists. Although women have always featured in hip-hop (the lead singer of Rock Steady Crew for example was a woman), they have usually played the role of a chorus or the subjects of the lyrics: “I got a pocket full of rubbers and my home boys do too / So turn off the lights and close the door / But for what--we don't love you hoes”. (Snoop Doggy Dogg) In this context it might therefore be considered to be political when artist such as Beyonce sing: “Tonight i'll be your naughty girl / I'm callin all my girls / We're gonna turn this party out / I know you want my body / Tonight i'll be your naughty girl / I'm callin all my girls / I see you look me up and down / And i came to party” The point here being, as with Snoop Doggy Dog and Rock Steady Crew, this could be considered a case of the “Other” representing itself. Tired of being the sexual theme of male hip-hop, female hip-hop singers are now “liberating” themselves, expressing their own sexuality. Sex is still the theme, being naughty is still a hip-hop virtue, but here it is the woman being naughty by her own nature, she runs the show and she brings her girls rather than having them being called on. Politics and art are temporal – what was political yesterday is no longer politics today, and what was art yesterday is capitalistic reproduction today. The hope for hip-hop must be that it is able to realize the nature of transition and always keep one step ahead of the music industry.
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