Friday, October 26, 2007

On voting

Abstaining from voting and voting blank appear, when taken face-value, to be the same thing. Nothing could be further from the truth. If one investigates the two phenomenon closely one will discover that they are, in effect, diametrically opposed. Abstaining from voting is a non-participatory stance. Its political implications are – I don’t care!; It doesn’t matter who wins; All candidates are equally good; I agree with everything; etcetera, etcetera ad nauseam.

Voting blank, on the other hand, is an active statement of opposition. Its political implications are – I care!; It matters who wins, however, none of the candidates on offer represent me; I disagree so strongly with the status quo and those who claim to be able to alter/keep it, that I cannot support any of the politic(ian)s on the ballot.

For those disillusioned with the existing politics the choice between these two options is a vital decision. One must ask oneself: Do I care?

Monday, October 15, 2007

On perfection and the death of the metaphor

No metaphor can ever be perfect as such perfection would render the metaphor into the thing (phenomenon) itself, hence it would cease to be a metaphor. The use of the metaphor therefore is not that of recreating the thing, but rather that of approximating it in a rhetorical sense, making the reader think. The imperfection is an imbued part of this art, as the very imperfection creates a second level of thought. Not only is the reader forced to think – yes, that’s a good way of putting it! – but also – that’s not quite it, is it?

Friday, October 12, 2007

Reflections on the Nobel Peace prize

In two of the last five years’ Nobel Peace prize ceremonies there has been a certain symbolic silence, or a silence of symbolism.

The first of the two I am talking about is the 2002 prize handed to Jimmy Carter “For his decades of untiring effort to find peaceful solutions to international conflicts.” What isn’t said in this is the following: “Dear Mr. Bush. Please remember the good old days of American Foreign Policy when human rights really was an issue. Remember when the US-government really tried to achieve peace in the Middle East. Please Mr. President, it’s not too late to repent! You can still change your ways.”

The second such prize of symbolic silence is the 2007 prize, half of it handed to Al Gore. What was said was “For their [Al Gore and the UN Climate Panel] efforts to build up and disseminate greater knowledge about man-made climate change, and to lay the foundations for the measures that are needed to counteract such change.” What wasn’t said, in the tradition of silence, was: “Dr. Mr. Bush, the man who you defeated in elections (not completely democratically) has in his job as not-president, done a more important job for making the world a better place than you. A fact that is quite impressive considering the fact that you’ve ruled the greatest nation on earth, while he has been a mere traveling preacher-man.” Also, what isn’t said, is: “Dear American people. We recognize the fact that if you had a full-fledged, well-functioning democracy, the man whom we honour today would have been your president.” And by the same token: “Dear Mr. Gore. Thank you not only for your work on making climate change an issue, but also for your insistent work on pointing out the malfunctions of American democracy.” Taking the silence into consideration, perhaps the choice wasn’t so bad after all. Still, I can’t help wonder … why doesn’t Al Gore ever use public transport in his film?

Tuesday, September 25, 2007

Pilate the redeemer

Let us Pontus Pilate

all the unmentionable sins

discolouring our p(s)alms

as we recognize that

The niggers of the universe

come in all shades

and that universal suffering

is the colourless man’s burden.

Tuesday, September 18, 2007

What are the hegemony defining institutions?

There is a certain correlation between the state-running institutions and the institutions that define the hegemony. (I am obviously using the term hegemony as defined by Antonio Gramsci.) The state is run by a government, administered by ministries and financed through and by a series of financial institutions. None of these (government, bureaucracy and financial institutions) define the boundaries of political thought. Hence the correlation is not direct. Rather it is co-dependency that relates them. The relationship must be investigated by any person (or party) that seriously seeks to change society. For the sake of simplicity we must assume that our analysis is based on the democratic model, although many of the same characteristics are pertained in a dictatorship. However, the complexities of influencing the hegemony in a dictatorship needs to be studied by more intelligent people than myself. As the liberty of assuming democracy, truly a liberty indeed, has been taken, we can proceed.
As the hegemony defines what is politically imaginable, any political party that operates outside this given spectrum of ideas cannot be elected. The hegemony defines the discourses and the political arguments that breach this accepted set of words, expressions, ideas, etc. become invalidated – unlistenable. Since political parties are elected by the electorate based on the “soundness” of their arguments it is vital that the hegemony is as much in tune with ones political views as possible. The less in tune they are, the less likely one is of obtaining support. The political parties who are in tune with the hegemony can thus change society in their own image, thereby further strengthening the hegemony. Those political parties outside the hegemony, however, find themselves incapable of changing society, and, being forced against the wall, must either change themselves or challenge, that is attempt to change, the hegemony. In order to do this it is vital that one understands which institutions build, strengthen and hence possess the potential for tearing the hegemony down and rebuilding it.
These institutions must, ipso facto, be the institutions of words and thoughts. Such institutions would therefore include, in order of bottom to top: schools, ranging from first grade to university; labour unions and other similar social institutions; publishing houses; think tanks; the media, be it television or “the press” in all its forms; and finally political parties and their discussion forums, debates etc.
Although the top, ie. the later mentioned in the list possess the most direct influence, in the classic sense, they are almost completely dependent on the “lower” hegemony to institutions. That is to say that politicians, the media, think tanks, publishing houses etc. are completely dependent on an audience. This audience must, in a sense, have been raised. From this one can deduce that the hegemony is formed in and by the education system. Hence pedagogue is the very science of hegemonic alteration. Change in thought, as with most other forms of change, has a bottom to top structure, whereby the teacher, in the concrete rather than abstract sense, has the pivotal role. A person taught, from the age of six to eighteen (or more), that the world is flat, will have great difficulty changing his mind when informed by a newspaper later in his life that the world is in fact round. Likewise a person educated on the roundness of the earth will, with a flick of the wrist, denounce the journalist who fraudently reports on flatness.

Friday, September 14, 2007

On morality and circumstance

Is a moral man in an immoral system, that is a man who breaks with the immorality of the system yet still works within its confines, a moral man independent of the system or is he merely moral when contrasted to the system? Phrased differently - is personal morality dependent on circumstance or is morality independent of circumstance? This is a difficult question, and one for which I have no good answer, but the question is nonetheless worth investigating.
Take for instance the jailor who befriended Nelson Mandela. (If we indeed are to believe his version of events. For the purpose of argument, let’s accept it.) In his story he is portrayed as a moral person because he deviates from the norm. He is a firm believer in Apartheid, and works for the inner echelons of the security system, yet he doesn’t exhort to extraordinary violence – he stays within the confines of what is “permitted”. All his colleagues use that extra energy that is “required”. What does this tell us about him? Not that he is moral, nor that he is non-violent, in fact all it tells us is that he is obedient and has a firm belief that the racist system can function without the use of excessive violence. He is in fact just following the law that is made by an immoral system. The fact that he is not excessively immoral does not make him moral, only apparently so as he is, by degree, more moral than his fellow immoralists. Furthermore, as he loses faith in the system and sees the wrongs that are committed he hopes that it will end, yet he remains a jailor. Still, for reasons that are not clear, we perceive him as the good guy. Why? Is it perhaps that he doubts? Is it that he wills the system to end? But as they say – action speaks louder than words – and by this standard this jailor is so silent you can hear a pin drop. If he was so feverishly against the system could he really defend the fact that he was working for the very system that had held Nelson Mandela in prison for 20+ years? “I want to witness history unfolding,” he says (perhaps not in those exact words), and this is supposed to make us feel sympathy – and in a sense we do. But has this anything to do with morality? If he really wanted to make a change, based on moral grounds, he would leave his job in protest. He doesn’t – he risks nothing – he stays. Yes, he befriends Mandela. Yes, he is not as bad as the other jailors. Yes, he hopes Apartheid will end. But does this make him good or is this only a fata morgana produced by the circumstance of Apartheid?

Thursday, July 05, 2007

4th of July. Requiem for a dream.

The day has arrived once again. The day when the world’s first democracy celebrates its national day. The day of independence. The day that represents, more than anything else, the superiority of democracy and an end to occupation. It is the day that should represent that a better world was to come. That from then on man (not women) was free.
This year it is hard to celebrate. Once again the Algerian syndrome has been reawakened in Palestine. Iraq remains as removed from a democratic state as ever. The democratic development that was to sweep the Middle East like a positive domino effect has turned sour. It has become the realization of the domino effect of a bygone era. The Middle East has become less democratic. Lebanon seems to be heading towards another major crisis. Palestine has become Gaza and the West Bank – two governments, one people under occupation and no future (unless the world applies pressure in the right direction – that is against the occupier and not against the occupied). Then of course there is Iraq – where to begin? Sure the KRG works, but that’s about it (and what will happen if they demand Kirkuk?).Then there is Syria – vilified (well deserving, but it is still irresponsible) and hence forced to ally with Iran. Oh and then there is Egypt and Saudi Arabia. Our friends in the region. The ones who receive subsidies so that they can keep oppressing the people we don’t like. And of course Israel – in the words of UN special advisor John Dugard: occupier, colonizer and apartheid governor. When our friends are as bad as our enemies and we (the west) block all reforms for fear of the unknown, we have a tendency to shake our heads and say that the region is hopeless. But we cannot Pontius Pilate our sins. We invaded Iraq. We support oppressive regimes. We tip the balances. We boycott elected governments. We sell weapons to dictators. We drew the maps. We looked the other way when civil society was destroyed. We do nothing when walls are built. We ignore the UN-resolutions. We blame the victims. And then we wonder why it doesn’t work the way we wanted it to. Are we even sure how we want it to work? Do we have the right to decide how it should work?
And then back to the 4th of July. President Bush made his idealistic export turn sour and in the greatest irony of all, turned it sour in his own country as the paranoia kicked in. Yes I am talking about the Patriot Act, Guantanamo Bay and the “fuck-Kyoto-why-take-care-of-the-future-?” stance. And et cetera et cetera ad nausea.
4th of July should be a beautiful day. I beg of you – all Americans out there – make it beautiful once again. It will require a great effort, a cleaning of the closet and at least one election (great inshallah factor there), but for the sake of making that great day valiant again it is worth it.

Friday, June 08, 2007

Palestine - some experiences

For years now I have been studying the Middle East, but since the age of 5 I have not visited Palestine/Israel. Last week I finally did. I have come to realize that intellectuality can only prepare you so much.

The border: I ended up waiting there for over 5 hours. Of those 4 hours were spent before they actually spoke to me after I’d handed in my passport and answered all their questions. This didn’t bother me much. What bothered me was watching Palestinians waiting nervously hoping that they’d be admitted back home. Some had to return to Jordan without any explanation. The irony was heavy when I started talking with a Jewish-American who was also held up for 4 hours because she’d been to Lebanon recently. We both laughed at the irony that she has the right of return, but has problems entering as a tourist. They finally let me in with no explanation or apology for the wait. But for this I was prepared, anything else would have been naiv.

Bil’ein (pronounced Belaeen): Bil’ein is a small village of 1500 inhabitants close to Ramallah. The Wall has separated the village from 70% of its farm land and since the wall was erected the village has held a demonstration every Friday after midday prayer. As a result the town’s reputation has grown from that of an unknown place in Palestine to the very symbol of the anti-wall movement. We were joined by Israeli’s, Palestinians from other villages, journalists and international activists. For years this has been a strictly non-violent demonstration (unilaterally of course). The irony is amazing. The Israelis built the wall to “protect” themselves, and then every week they have to send soldiers to “protect” the wall. We didn’t get close. Soon the air was smoke filled. We were ducking teargas canisters raining from the sky and scattering into the olive groves. We tried to move the demonstration to another road, but found that that too was heavily fortified and we found ourselves stuck between a rock and a hard place when they started firing rubber bullets. Unlike gas canisters which you can see, rubber bullets are unavoidable. One person (he started throwing rocks about an hour into the demo against the will of the organizers) was hit in the arm, another was hit in the arm and the head (as I was to find out later, and which he regretted, he had kicked a soldier in the face while trying to pull free a Palestinian who was being kicked in the balls while lying on the ground), a local demonstrator in a wheelchair was hit by a gas canister in the head as he was unable to get out of the way. Apart from that there were no injuries on either side. Mostly we just stood there while being pelted with gas. After a while we pulled back due to there being too much smoke. At some point we heard the sounds of live ammunition – bursts of it. Were they shooting in the air? We had no way of knowing. As one of the Israeli demonstrators so aptly put it: I'm glad to see my tax money spent well.

Abu Dis – Jericho – Dead Sea: This was the most surrealistic day of my trip. I met a French PhD student with whom I decided to go to Jericho. To get there from Jerusalem, if you’re not Israeli, you haveto go by bus to Abu Dis. Abu Dis is a small village literally cut in two by the wall. Dozens of houses were demolished for this purpose and families now find themselves divided by the wall. Then we took a limousine taxi to Jericho. Not as flamboyant as it sounds, a limousine taxi is just a larger taxi which only leaves the station when it has been filled by its 7 passengers. Then we drove through one checkpoint to enter Jericho. Jericho is zone A, but is surrounded by zone C so it is sealed off. The city breathes poverty and reeks of wasted potential. The city is the oldest in the world and is littered with historical sites, yet is walled off and receives hardly any tourists. The Oasis Casino and the Intercontinental Hotel stand as testimony to the failure of Oslo. The city is also running massively short of water as the main underground river (wadi) that served the city has been diverted to serve the local settlements. From Jericho we caught a taxi who took us to the Dead Sea within the Occupied Territories. Strictly reserved for Israelis of course. We crossed two checkpoints – one out of Jericho and one into the Dead Sea resort. What a contrast. The Dead Sea was a beach resort where conflict did not exist. They even had an oriental café, so that tourists from Tel Aviv could visit the Orient without the trouble of meeting an Arab. Being outside of Palestinian jurisdiction there weren’t any buses going back so we hitch-hiked with two Israelis. Compared to our journey to the Dead Sea this was amazing in terms of ethnic divide and conflict perception. The car, having Israeli plates, drove straight to Jerusalem on super highways reserved for Israeli’s. These don’t have checkpoints. The couple were from Tel Aviv and had hardly ever been to Jerusalem so we got lost in a settlement, then we got dropped of in the outskirts of Jerusalem. It was Sabbath so no busses. We walked towards the old city, but lost our way slightly. We stopped a car to ask for directions, but the man in the car warned us not to walk there. The conversation must be repeated in full:
- Why?
- Because you have to pass the Arab quarter.
- And?
- It’s dangerous there.
- But we live there.
- Oh … in that case I better drive you to your hotel.
- … thanks.
- What do you do?
- I study in Norway.
- Ah … I serve in the army.
- Where?
- Special forces … Lebanon, Ramallah … but I am human after all, so I give the terrorists water when we arrest them. It never stops … it’s a circle of violence.
- Don’t you think the occupation is the problem.
- It’s complicated … but I have Arab friends.
- In the West Bank?
- What is the West Bank?
- The Occupied Territories.
- The what?
- Occupied Territories … Palestine.
- Yes, I have Palestinian friends.
We reached our hotel and he welcomed us to Israel. Neither me nor the French guy had been inside Israel proper, so my French friend said:
- Actually we haven’t been to Israel.
- (Not catching the quip) Welcome!
So much more: I have so many more stories. It was one of those holidays which require a vacation afterwards. The Occupied Territories reminded me more of South Africa than I’d have dared to imagine. The daily indignation the Palestinians have to suffer. The wall that stands 8 meters tall dividing the two societies. The settlements which stand out like green gardens of Eden behind walls, next to ancient Palestinian towns without water. The contrast noticable in the short walk from the Muslim Quarter to the Jewish Quarter in Jerusalem. And what luxury ... I can leave and think this suffering over, churn it in my head and suffer mentally, but I can leave. I guess that's part of what drags me back - the feeling of guilt in leaving this behind.

Monday, May 14, 2007

Israel falls victim to its own rhetoric

The original Saudi Peace plan was rejected by Israel because it clearly stated that a settlement must include the Right of Return for the Palestinian refugees. (Right of Return is the most fundamental law in Israel, however it only applies to Jews.) The new version of the Saudi Peace Plan, now dubbed the Arab Peace Initiativ (Initiativ for short), no longer states “Right of Return”. The new formula is “Just Solution of the Refugee Problem.” Israel has stated that the Initiativ is interesting, that it is a good starting point for negotiations, but that they cannot accept the refugees Right of Return.

The response from Israel implies two things:
1) We are not really interested in peace
2) Right of Return is a just solution

The first implication is clear due to the fact that they purposefully misread the text so as to make the suggestion harder to swollow than it is, making it seem as if it’s the Arabs who are stubborn. Any sound reading of “Just solution” would be that it is an issue we must negotiate about in order to reach something that is just to all parties. Israel’s reading however states that this cannot be negotiated, hence it must be removed from peace negotiations altogether. Anybody who knows anything about the issue knows that a peace with no solution concerning the refugees, is no solution at all. Hence, by implication, we (Israel) have no interest in reaching a solution.

The second implication is by far the most interesting. In order to make the The Arab Peace Initiativ negatable Israel has been forced to make an admitance it otherwise would not have dared to make, and surprisingly few commentators have caught this point. The Arab Peace Initiativ solves all of Israel’s stated problems as well as modifying the biggest sticking point from “Right of Return” to “Just Solution”. Interestingly Israel has then re-modified the text from “Just Solution” to “Right of Return” in order to make the initativ unreasonable. Does this not imply that Israel consideres the terms “Right of Return” and “Just Solution” to be interchangeable? If this is the case Israel will in fact have made their greatest admitance as of yet – We are responsible for the refugee’s plight, and justice will only be fulfilled once they are given their right of return. This is in a sense also a double admittance: Yes, right of return is just, and no, we will never grant it.

Monday, May 07, 2007

On objectivity and the worldview of the other

Objectivity is an ideal and never a reality. One must always be aware of the limitations of knowledge. To be objective is to write Truth. Since all intelligent people with a certain amount of insight would realize that Truth is a preposterous goal, the best one could aspire for is “objectivity”. “Objectivity” is the subjective’s approach towards the ideal of Truth. The closer one appraoches this ideal, the more “objective” one is. However, one must realize that the goal can never be reached, merely approached.

Since every form of ”objectivity” is bound with a subjectitvity, the “objectivity” can never be fully neutral. Hence, all ”objectivity” pertains a limitation in its outset. What then is the role of the subjective in this strive for neutrality? The subject’s first and foremost responsibility lies in becoming aware of its own heritage – cultural, historical etc. Everything else followes. A high degree of personal insight is required in order to understand one’s limitations, and hence limit the impact these have on one’s thoughts/writing.

This is important as one writes about/analyses something using your own worldview (Weltanschauung). However it is doubley important if one is to describe the worldview of the other. In such cases subjectivity is doubley present and has a double function. First of all there is the subjectivity of the subject. This will effect his/her thoughts on the other. Secondly, and this is more importantly, the other posseses its own subjectivity. This subjectivity must be treated with the utmost caution as it can neither be ignored, removed nor remain untreated. With this I mean to say:

a) The other’s worldview has a value in itself
b) The other’s worldview is independent of our worldview, but
c) The interpretation of the other’s worldview is dependent on our worldview

The implications of this are as follows – In order to present the world as they see it, we are forced to present the world as we interpret them seeing it.

The other’s interpretation of the world can be wrong (based on lies), but it is none the less ”true” (”objective”) in the sense that it is their interpretation (in which they fully believe). The ”objective” analyser must be aware of this double subjectivity – the first must be controlled, while the second must be used. In order to approach the ”objective”, the second subjectivity must dominate the first, while simultaneaously making the reader aware that the ”objectivity” lies in the very fact that this is a presentation of the subjective worldview of the other.
The point presenting somebody elses view of the world lies not in portraying the world as it is, but rather how it is percieved. This is in reality only a differnce of sorts as the world never really is, it merely is percieved to be. (That is not to say that the world doesn’t exist as such, it merely means that the world is always percieved.) What is special in this case is that one attempts to describe somebody elses view of the world – a fact that only enhances our understanding of the difference between the world as it is and the world as we percieve it. This form of analysis therefore has a double function in that it both reveals how the other views the world, and also aids us in understanding the fact that there is no Truth, merely ”objectivity”. Certain things can be more correct than other, but there is no final Truth.

Friday, April 13, 2007

So it goes. Kurt Vonnegut in memoriam

Two books which I happened to read at about the same time changed my view of literature. The first was Jack Kerouac’s On The Road, which revealed to me the possibility of writing beautifully about the banal. The second was Kurt Vonnegut’s Slaughterhouse 5, which revealed to me the possibility, and at times necessity, of writing banally about utterly serious matters. After the world war (for was there not really only one in two acts?) the literati argued about the death, or at least disintegration, of expression. How does one write after Hiroshima, the Holocaust, Gulag? The list goes on and on, but we must not forget Dresden, a city Kurt Vonnegut was in as it was bombed beyond recognition (the oxygen was used up as fire storms ravaged the city). Miraculously he survived. How does one write about this? The dramatic writing styles of times past could not suffice. There were no heroes in Dresden, only victims. Tens of thousands of them. As one left the shelters (the few of which were not turned into ovens) the lucky survivors gazed out onto a moonlike landscape filled with charcoaled corpses. Should one write an elegy for each and every single person? It would not have been possible. Kurt Vonnegut captured the banality of evil like no other … so it goes. These three words are repeated over and over throughout the book as the only reaction to everything that happens. Three simple words. Each one drenched in an irony so black that they captured the whole essence of the disasters of the twentieth century. “So it goes” must have been the only method of thinking left for the witnesses, for the perpetrators, for the victims. So it goes. Without these three words everybody involved would have gone insane. But, and here lies yet another layer of irony, the mere fact that humanity was left viewing these disasters with a flinch of an eye, a flick of the wrist, and a nonchalant “so it goes”, proved, like the acts themselves, that mankind was (and is perhaps still) insane.
Another favoured literary trick used to perfection by Kurt (I use his first name, for I feel almost like his friend) was to reveal how things would unfold almost before starting the story. The ending, or unfolding, that he would reveal always seemed so unlikely that no matter how many of his books you read, you were never quite able to believe that things would take such an insane (unlikely) twist, but they always did. This gave his books an almost magical quality – I will tell you what will happen, but you won’t believe me. Time and again I was fooled by this trick. Time and again it worked. So it went. This was also, in a sense, a reflection of his acute understanding of modern reality. If in 1930 you were told that mankind would develop (and use!) bombs that could eliminate whole cities, you would have had to be insane (or evil) to believe it. If told in 1945 that more bombs would be dropped on Cambodia than was dropped on all of Europe during WWII you would have only been able to laugh at the sick joke. But so it went. Both predictions came true.
In The Sirens of Titan, the most science fiction inspired of his novels, the whole world, and human history, is reduced to a tool for supplying a stranded alien with a spare part. Everything is made into a practical joke of sorts. This was Kurt’s gift. Wittgenstein once said: “That which we cannot talk about, we must keep silent about.” I sometimes got a feeling that Kurt’s method was a direct response. No, we must not keep quite. That which is too horrid to talk seriously about, we must joke about. The world is a dark place and if we lose our sense of humour (however dark it might be) we will lose it all.
Kurt was not one of those authors that buried himself in literature and left the world alone. He was always present. Always there with his dark humour, always catching the sentiment of the times. In one essay written shortly before his death he warned that he wanted to sue the tobacco companies because they promised him an early death. In another, written as a dialogue between President George Bush and God, God tells Bush that he didn’t ask for Bush to go to war in Iraq. Bush insists that God gave him the instructions to invade, an accusation God denies, but Bush keeps insisting that his mandate came from God and the whole dialogue ends by God saying: “Yes God”.
I will miss Kurt, I already do. So it goes.

Wednesday, March 21, 2007

On Corporate Social Responsibility and the intrinsic weakness of Stockholder Capitalism

Any corporation has a single raison d’etre, that is the maximizing of wealth accumulation. This is particularly true for stockholder companies. For these the accumulation of wealth and the maximizing of profit is not just a cause in itself, it is also the responsibility of the company. So much so in fact that a shareholder can legaly take his/her own company to court if he/she feels that this responsibility is being shunned. Many analysts have taken this to be proof that Corporate Social Responsibility (CSR) is an impossibility. True, on a purely moral basis, a company owned by shareholders cannot be morally responsible if the consequence of such responsibility is a net loss in profit, but the simplicity of such an analysis is defeatist in that it doesn’t look closely enough at the structure of these companies, and hence is incapable of realizing that in this there is a weakness that can be used. This weakness is the possibility of moral choices having economic consequences.
If we examine the shareholder company structure more closely, we will come to the realization that although companies cannot act morally if doing so adversely effects their profits, by the same token, they must act morally if not doing so adversely effects their profit. By this I mean to say that if an immoral act is negative for the profit of a company, it must cease committing the act. From this one can deduce the idea that a purely moralistic attack on a company won’t have an effect, however a combined economic-moralistic attack must have an effect.
Hence the question arises: How does one go forth with such a combined approach? The answer is theoretically simple, yet highly difficult in practical terms. The answer is consumer awareness. Rather than approaching the company by saying: “so and so, in which your company partakes, is immoral”, we must rather approach the consuming public by saying: “this and this company, whose products you buy, partake in such and such immoral crimes”. This approach is difficult, as one is dealing with a vast amount of individuals, but if completed correctly it will result in consumers, and in some cases certain morally conscious shareholders (the Norwegian Oil Fund stands out) will withdraw their support for the given company. Once this has been done and the resulting calculated loss for the company, as a whole, exceeds the profit in the criticized area of investment, the shareholders will find the investment transformed into an economic liability and hence can take the given company to court if a divestment doesn’t take place.
Allow me to illustrate with an example: Caterpillar, or Caterkillar as it has been dubbed. This tractor company has become infamous for its role in the collective punishment towards Palestinians through the house demolitions as completed by the Israeli army (IDF) using the specially designed Caterpillar armoured bulldozers. Rather than informing the Caterpillar shareholders of this moral violation (although this has had some effect as there has actually been a shareholder vote on the issue), we should inform consumers of the crimes committed by the company. Caterpillar’s consumers include building companies as well as middle (or higher) income individuals that buy products from the Caterpillar clothing brand. This approach can further be strengthened by working with and through labour unions who will, (hopefully) induced by their solidarity with the Palestinian people, urge their contractors to use alternative machinery. If this is done correctly, and consumers react, one need only wait until the loss of income in these sectors surpass the income from selling bulldozers to the IDF. When that occurs Caterpillar will be forced, by its own shareholders, to cease selling equipment to the IDF. If this campaign is a success we can logically extrapolate from this that no other bulldozer producing company will dare invest in the IDF for fear of suffering a similar economic setback.
Some will argue that we cannot demand such a sacrifice from average consumers. Against this argument two points come to the fore. First of all, is it really a sacrifice to change brands so that an act of injustice will cease? Secondly, if an individual cannot be expected to stand for an ethical society, then who? This approach is difficult, indirect and defeatist in the sense that it “gives up” on companies as institutions able to make moral decisions. It can also be said to unjustly abuse the guilt of the average Joe. However, unlike the CSR-approach it is realistic. It is naive to hope that companies will become moral beings on their own accord. In fact, as I have shown, such a free will moralism is almost structurally impossible. It is therefore time that we realize the need for a forced moralism, which is better than none at all.

Wednesday, January 10, 2007

Hurrah for free trade!

I enter a supermarket and think to myself – thank God for free trade.
The isles of freedom. Shelves filled with endless possibilities. A wonderful sight. Lo and behold. Here I must be able to buy ethical goods. So many soft drinks. Pepsi, Coca-Cola … that’s it actually. I can’t believe it. 40 soft drinks, a whole rainbow of opportunity and yet they are all owned by either the Coca-Cola Company or PepisCo. Good thing monopolies are a thing of the past. So anyway, no soda for me. Let’s stick to the unhealthy section. I walk towards the cashier and viola, there are the chocolates. I happen to know that they are placed exactly there for a reason and that heavy research is put into where which chocolate should be placed to have the greatest effect. But since propaganda is a thing of the past and free trade is the new in, these placements can’t affect me. Neither can the advertisements of special offers and sexy-lady-for-happy-male-chocolate-consumer posters that hang everywhere. This is free trade and the choice is always mine. I am free and this is my world – trade. Let’s have a look at the Willie-Wonca amount of varieties. Nestlé, Cadbury’s, KraftFoods. Free trade is evidently better in the chocolate section – we have three brands. Oh, wait, I found a fourth one: Mars.
Let’s get some soup … Knorr and Kraft.
Cereals … Kraft, Nestlé, Kellogg’s.
The choices, the choices. What am I supposed to do? Which immoral multinational am I forced to support today? Did I say forced? This is free trade.